What is Content Marketing ?
Content Marketing is a marketing method for attracting and acquiring a clearly defined audience through the creation and distribution of useful, relevant, and consistent content with the goal of driving lucrative customer action.
-The Content Marketing Institute
Lets Decode the above example
To make it even more clear , we will rearrange the above components
How to Share Relevant Content
Sharing relevant content starts with your niche. Not everyone is your audience. People to come to us for guidance thinking that we are expertise in a specific field. So, it’s better to stick to single niche and share content related to that niche alone.
Macro Niche : Digital Marketing
Messo Niche : Google Ads Marketing ( Specified Skill)
Micro Niche : Google Ads for Ecommerce Platforms ( Specific Skill + Specified industry)
Why its importance to choose your industry and audience
- Scrutinize their specific set of problems
- Analyze their fears and needs
- Strategize content for their growth
When you have a wider audience, you can’t understand their problems and prospects deeply and eventually you may not able to deliver accurate results to them. The more you are specific in your niche and industry, you become expertise in your area.
Let’s now come to Valuable & Consistent Content.
Once you are clear with your niche, it’s easy to convert your knowledge into valuable Content. Understanding C.A.T.T. Funnel is essential for creating Valuable and Consistent Content.
The acronym C.A.T.T. stands for Content, Attention, Trust, and Transaction.
Content: When you have high-quality content that helps users solve their problems, you will attract more interest. You have to post consistent Content via Blog posts, Videos, Email Newsletters, Social Media, Podcasts, etc.
Attention: Moving a customer from liking to want your product or service is by having an emotional connection. Maybe it’s via social media or through your emails, starts gaining their attention and make your name or brand remember able for them.
Trust: The very basics of building trust lie in the quality of your product and service. All the marketing efforts will go waste if your product is not upto the mark. Once you have a solid product, then show the benefit of your business for them with testimonials and reviews.
Transaction: You prompt your customer to make the buying decision. To make that decision, we need to have marketing automation with a solid call to action. This could be a sales email, a simple call-to-action at the end of a blog article, a landing page, or sales video – among other things.
The key to this step is providing an easy way for them to make that decision.
In the words of Digital Deepak, “Wealth= n^ C.A.T.T.
Where ^ denotes power. Where your niche (n) will be successful and powerful with the
C.A.T.T. that you will apply.”
So imbibing the C.A.T.T. funnel plays a significant role in creating valuable, relevant and consistent Content.
What is AIDA Funnel and How its Important for Content Marketing
A – Awareness
I – Interest
D – Desire
A – Action
I also like to add ‘R’ to the end for Retention, so A.I.D.A.R. I am also adding Retention as it’s easy to retain a customer than acquire a new one. To know more about AIDA Model visit ibexclues.com.
Channels of Content Marketing with relevance to AIDAR Model
Content Marketing’s long-term purpose is to align various channels for distributing Content to lead conversion. Through multiple channels, a brand can reach a larger audience and strengthen its marketing funnel.
The Four Forms of Content Marketing
Lets see the four forms of content with relevant examples .
From Blog post to email marketing, from sales copy to testimonials, words play a major role in content marketing. So investing time in writing quality articles, guides or any content that adds value to the audience have a huge positive impact on your brand. .
Digital Deepak is one of the few markets in globe who ads value to their audience with consistent blog posts and emails. When it comes to DD, Consistency and Value is the key and he keeps nurturing is audience base so they all become empowered digital marketers. To know more visit DigitalDeepak.com
Podcasts become famous day by day and you find loyal and hardworking fanbase from podcast listeners.
PatFlynn’s Smart Passive Income Podcasts have millions of audience. On the show, Pat reveals all of his online business and blogging strategies, income sources, and marketing tips.
Brand Promotion video, Testimonials Video, Reviews and Tutorials can make you a master in particular niche.
WPBeginners is one such site that provides 100+ video tutorials and enlarged its audience base by providing videos on how to create and manage your own site.
Screenshots, quotes, memes, photos, presentations, illustration and infographics helps to reach a wider audience as most of the people are visual learners. An image takes just two minutes to grab the attention of the audience and it can influence the buying decision in eCommerce.
Best example of Graphic Design Marketing via Instagram is foundr.com. They currently have 3.2 M followers and Most of the audience seem to have an entrepreneurial Spirit.
The one who concentrates on all these forms of contents for marketing can reach a wider audience. But for a beginner and for small start ups it may not be possible to concentrate all these forms. So, To get started, figure out what kind of material works best for your company and audience, then create a content marketing strategy to start increasing your profits right now.
If you’re not sure how to provide value through content marketing, ask your current customers what sort of products you can create that would be useful to them right now or when they were seeking for your product or service. They’ll let you know.